Thin or Duplicate Product Content. Common SEO Mistakes E-commerce stores Make
1.1 Lack of Keyword Strategy
Many online store
choose keywords based on guesses or competitor envy. This leads to poor targeting or ranking for the wrong terms.
Fix it:
Conduct keyword research using tools like Ahrefs, Semrush, or Ubersuggest
Focus on buyer-intent keywords (e.g., “buy handmade leather wallet”)
Target long-tail keywords with low competition for your E-commerce stores
1.2 Thin or Duplicate Product Content
Copy-pasting manufacturer descriptions or using one-liners is an SEO killer.
Fix it:
- Write unique descriptions for every product
- Include features and benefits
- Use natural language that includes your target keywordsCopy-pasting manufacturer descriptions or using one-liners is an SEO killer.
1.3 Poor Site Structure & Navigation
Google favors sites that are easy to crawl and users love to navigate.
Fix it:
- Use a clear category hierarchy
- Create internal links between related products and blog content
- Submit an XML sitemap to Google Search Console
1.3 Poor Site Structure & Navigation
Google favors sites that are easy to crawl and users love to navigate.
Fix it:
- Use a clear category hierarchy
- Create internal links between related products and blog content
- Submit an XML sitemap to Google Search Console
1.4 Ignoring Technical SEO
Broken links, slow load times, and mobile issues drive both users and Google away.
Fix it:
- Run regular audits with Screaming Frog or Sitebulb
- Optimize images and scripts for speed
- Make sure your site is mobile-friendly and secure (HTTPS) your E-commerce stores
2.2 Optimize Category and Product Pages
These are your money pages—they need to rank.
Tips:
- Add keyword-rich H1s and subheadings
- Use schema markup for product reviews, price, and availability
- Include FAQs and internal links to blog posts
2.4 Focus on Link Building
Backlinks = authority. Without them, it’s tough to compete.
Ways to get backlinks:
- Reach out to bloggers for product reviews
- Collaborate with influencers for mentions
- Guest post on industry blogs
Book a free mini SEO audit of your store. I’ll show you exactly where you’re losing visibility—and how to fix it.
3. Internal Linking Suggestions
Smart internal linking improves UX and spreads authority across your site.
Link suggestions:
- From blog posts to category/product pages
- Between related products (“You may also like”)
- From homepage to high-margin collections
in USA You’ve built a beautiful online store. Your products are top-notch. Maybe you’ve even invested in paid ads. But the sales? Still not what you expected.
Here’s the truth: most e-commerce stores fail to drive organic traffic because they overlook the foundational pillars of SEO. While your competitors are showing up on Google and reaping steady, passive traffic, your site might be invisible to your ideal buyers.
The good news? You can change that.
This blog breaks down why most online stores struggle with organic traffic and shows you how to fix it—step by step.